Now simply saying Digital Marketing is bascially communication or promotion of products and services done using digital media.
In digital marketing we use variety of strategies to reach our target audience by making communication strategies that involves digital media like websites, emails, messaging apps, social media and other. By doing so out opjective is to reach our potential customer and make him purchase our product or increase brand wareness product awareness or to simply make them engage with your brand.
Most of companies and brands are now switching from tradional marketing to digital marketing after knowing the huge benefits that they get while using digital marketing. Some of them are listed below.