What is Digital Marketing ?

First Understand What is Marketing.

Marketing is basically understanding the need of customers and then communicating to them about the product or services that will satisfy their needs. These products or services could be yours or may be of the company for which you work or anybodys.

Now the most essential part of marketng is communication !! because if you do not communicate nobody knows about the product and if noboday knows about the product then nobody buys it, then what is the use of that product !

" So Marketing is basically COMMUNICATION "

Use of Media in Marketing

When it is understood that marketing basiclly means communication then the role of media becomes very important using which you tell other people about the product or services that you are offering and we have and use two types of media.

1. Traditional Media - TV , PRINT , RADIO , HOARDINGS , BANNERs , POSTERS , Flyers
2. Digital Media - Websites , Apps , Games, Social Media.

Use of Digital Media and Emergence of Digital Marketing

Now simply saying Digital Marketing is bascially communication or promotion of products and services done using digital media.

In digital marketing we use variety of strategies to reach our target audience by making communication strategies that involves digital media like websites, emails, messaging apps, social media and other. By doing so out opjective is to reach our potential customer and make him purchase our product or increase brand wareness product awareness or to simply make them engage with your brand.


Benefits of Digital Marketing

Most of companies and brands are now switching from tradional marketing to digital marketing after knowing the huge benefits that they get while using digital marketing. Some of them are listed below.


  • Global Reach : Since the reach of digital media is global, so by using digital media as a mode of marketing makes your communication reach globally with is not easily possible using tradional media channels.
  • Cost Effective : Since the reach of digital media is global, so by using digital media as a mode of marketing makes your communication reach globally with is not easily possible using tradional media channels.
  • Effective Targetting : Using digital channels you can specifically select your target audience based on location,age, gender , liking , disliking, behavious and other such paremeters to get more conversions. This is not possible in tradition medias which are mainly mass communication channels.
  • Measurable : The results of digital marketing campaigns are easily measurable in terms of reach, impressions, views , like, comments , shares etc these parameters are very useful in measuring effectivness and help in planning future communications. These type of results are not available in tradional marketing.
  • Easy to impliment : Digital marketing campaigns are easy to impliment and you dont need to deal with many stackholders. It is just you and the platform that you using.

Read : Types of Digital Marketing