Types of Digital Marketing

With so many benefits that digital marketing is providing to companies and brands for communication about their product and services it has become extremely essential for companies to invest in digital marketing and ensure they are present in digital world which now more and more people are accessing.

But for the same firt we should know the variety of digital marketing channels that are available to us as well as the use to them as per the set objective because each type is ment for some specific purpose.

Types of Digital Marketing

Let us here eleborate the same for you by providing you list of the different types of digital marketing – so, you can better understand what to invest in.

Search Engine Optimization ( SEO )

SEO is ranking your website in search engine results like google or bing and others. Since most of users of internet are using these search engines for searching about variety of things including product and services that you may be providing it is very essential that google also shows up your website in its results, because you get highly qualified leads through the same.

Now how do you achieve better rank in search engine results is by making and maintaining your website according to the criterias set by search engines and that process is called search engine optimization


Paid Advertising ( PPC )

You can also use paid advertising which is also called pay per click (PPC ) advertising to make your communication reach in variety of ways to your target audiences. Paid advertising is of many tipes but prominent are search advertising, display advertising and video advertising.

The most popular platform for PPC advertising in India is Google Ads. They are very cost affective in India and using them you reach wide variety of your audiences and get instant results as per your set objectives.


Social Media Marketing ( SMM )

Social Media Marketing ( SMM ) involves use of variety of social media channels by companies and individual for marketing of their product and services. There are variety of channels like facebook, instagram, linkedin, twitter and others and each are popular among specific kind of audiences.

Social media marketing is not just creating posts for social channels and responding to comments but social media should mainly be used for brand bulding. The more you become a popular brand the more followers you gain and the more success you gain through social media marketing.


Content Marketing

It is said that content is the king so there is marketing strategy which is callled content markting that involves creating useful, unique , informative and shareworthy content for your audience in the form of blog posts, articles, images, infographics or videos.

By posting blogs, articles, videos and images, you build up a very loyal consumer base, that visit your site for information and content that serves some purpose of the reader. Whether that be an informative content about your business or industry knowledge you share, your customers will appreciate the effort behind every blog or video you post. It’s about listening to your customer needs and producing what they want. If your content is share-worthy enough, it can help drive in more traffic and leads to more business.


Affiliate Marketing

Affiliate marketing utilizes the ever-growing popularity of industry experts and social media influencers for promotion of product and services. These people have grown on social media channels like blogging, facebook, tiktok , instagram, youtube, twitter and have huge fan following who subscribe to them and listen to them.

Affiliate marketing involves using these third party influencers and collobarate with them for promotion of your product and services to their audience to genrate new leads and in return pay these influences their service charges. Many a time they are more effective then a pure advertising campaing.


Read : Who Can Do Digital Marketing